Because of the explosion of online information, stats show that more than 50% of a purchase decision is made before a prospect ever reaches out to the company they intend to do business with.
This means marketing has also changed for the interior design, building and architecture industries and for the Industry Partners
(IPs) that sell goods and services to them.
Communicating your company's value now requires:
+ being present everywhere your client is 24/7/365
+ building trust and confidence online
+ providing a relevant experience
+ a consistent, continuous, always-on effort
+ bringing your brand story to life
+ making it easy for prospects to learn about your company
+ creating content that answers prospect's questions with instant information
+ making your website your always-on sales person
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